Four Digital Strategies No Small Business Should Ignore
Posted on January 4, 2017
By Lyndon Wood for The Huffington Post
Generating leads and bringing in new customers can be difficult when you’re a small operation, and adding the digital world into the mix may be something you’ve tried to avoid. The thing is, an effective digital strategy that includes a wide and complementary range of sales and marketing elements could be the difference between your business growing profitably or stagnating and failing.
If the digital side of your business isn’t something you are especially easy with then it can be hard to know where to start. It’s a sad fact that many small business owners believe that a basic website, a Facebook page and a few tweets every now and then is enough but if you really want to succeed online you need a lot more. If you’re frustrated by the lack of leads from the web, then incorporating these four killer digital approaches will soon deliver some serious results…